(Typically) in a political context, the way a policy, course of action, etc. is perceived by the public. Usually (or at least in my life *tear tear*) contrary to the policy’s intentions. Often hilariously so for the people that lean back in their rich people chairs and smirk in an “I told you so” way.
Update: IR cats will not be covering Australia in the near future, due to there no longer being any cats in Australia.
Tony Abbott ate them all.